Why Domain Names
Domains are Internet Real Estate
Generic domain names have great brand value hence recall value
Generic domain names brings traffic from direct navigation
Some examples of generic domains being used by big corporate players are - Bank of America owns loans.com,Nestle owns meals.com, CNN owns money.com, Barnes and Noble owns books.com, Dell owns CloudComputing.com, Times of India owns Gaana.com
Just as Real-estate prices rise similarly Generic Domain Names prices go higher with time.